A bit MEH

And would you like ribs with your propaganda'CHANNEL-SURFING was no escape. In late January presidential campaigns bought up almost all the advertising on every television channel in Iowa, turning everything from 'Sunday Night Football' to 'The Big Bang Theory' into brief intermissions between rounds of political WrestleMania. On January 29th, three days before the state's caucus, 20 hours' worth of election propaganda saturated Iowa's airwaves. By January 25th campaigns had spent $53m advertising there; that number will climb once figures for the contest's final days become available.For all the talk of data-driven outreach and micro-targeted get-out-the-vote efforts, television advertising is still the staple on campaign shopping lists. Yet proof that candidates are getting a return on this investment has long been hard to find. Study after study has shown that few voters are motivated or persuaded by advertising'a finding political scientists have repeated so often that it is now known as the 'minimal-effects hypothesis' (MEH).To measure the impact of advertising so far in the 2016...Continue reading
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