7 sneaky strategies TV ads use to get you to spend more

With Super Bowl 50 coming up, everyone will be talking about commercials. Sunday's game is anticipated to be the most-watched television event of the year, reaching over110 million viewers.It's a high-stakes time for advertisers, who pay up to $50 millionfor a 30-secondspot. They're going to make every second count.Watch those spotscarefully: Here are seven classic, sneaky strategies television ads use to get you to spend.SEE ALSO:6 sneaky ways colleges get you to spend more moneyThey carefully craft slogans to stick inyour brain.According to a 2015studypublished in the Journal of Business Researchand reported on by former Business Insider reporter Aaron Taube, there are three primary factors that determine whether people like a given slogan: Clarity of message Creativity Familiarity with the brandThe study also found that while repeated exposure can help people remember a slogan better, people are unlikely to have a more positive reaction to it simply because they have seen it more frequently.But you don't have to like it. Just remembering might be enough: Slogans like Campbell Soup's "Mmm mmm good," and Nike's "Just do it" demonstrate the stickiness of a well-crafted slogan.Here is Nike's2013"Just do it"campaign:Youtube Embed:http://www.youtube.com/embed/82soWwxv5bkWidth: 800pxHeight: 450pxThey hook you with a jingle.Ba da-ba-ba-ba.You know the first thing that came to mind was McDonald's.This is the power of the jingle.According to astudy from the Vienna University of Economics and Business, these abbreviated songs areeffective because theycreate memories that evoke emotional responses."A good jingle catches the customer's attention and makes him (or her) think twice about a product; a bad jingle might make a company famous for the wrong reasons, or dissuade people from looking at a certain brand," writes study author Iveta Karailievov.You can hear the famous McDonald's jingle at the end of this 2015commercial:Youtube Embed:http://www.youtube.com/embed/IjKQ71g5T3QWidth: 800pxHeight: 450pxThey don't let you forget them.You might think you're sick of a commercial the tenth time you see it, but advertisers know better: The more times you're exposed to their product, the more likely you are to remember it... and maybe even buy it.A 2009 study called"TheEconomic Psychology of Television Advertising" found that consumersbecome familiar with and connected to aproduct the more a company promotes it.So, expect to see that commercialover and over.Who could forget the Geico gecko whohas been appearing in commercials since 1999' Herehe isin a2015 ad:Youtube Embed:http://www.youtube.com/embed/aKtMe8nFFq8Width: 800pxHeight: 450pxSee the rest of the story at Business Insider
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