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A car company you've never heard of is reinventing a book you've never read

Published by Business Insider on Fri, 05 Feb 2016


Romanian car manufacturer Dacia, which does not do business in the United States, has reimagined the owner's manual by commissioning a group of artists to recreate the rather technical booklet asa work of art, prose, and poetry.Yes, poetry. About such topics as seat belt usage and tire changes.The illustrations are pretty cool tooin a avant-garde-y, Eastern-European-y kind of way.We can just hear former "Top Gear" host Jeremy Clarkson exclaiming "Great!" in mock admiration.According to a company spokesperson:Daciais the traditional sponsor of Gaudeamus, the biggest book fair in Romania. To mark the 10th anniversary of the partnership, Dacia and Publicis launched a collaborative volumea new spin on the owners manual, that tackles different genres, spanning from [Science Fiction] to romance, and everything in between, with every story illustrated accordinglyThe Alternative Car Owners Manual.Thanks to the combined work of more than 30 writers and illustrators, Dacia hope their owner's manual will now be opened for more than just emergenciesand for when you can't get the Bluetooth system to recognize your phone.Man, I hate that.SEE ALSO:Jackie Chan's new $20 million jetJoin the conversation about this storyNOW WATCH: This airline lost a bunch of its passengers
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