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OBAMA: I'm better at internet memes than giving TV soundbites

Published by Business Insider on Fri, 30 Sep 2016


President Barack Obama claimedthat he's "pretty good" at internet memes, while finding that he's not quite as good at making soundbites for pre-packaged television clips.During a recent interview with noted presidential historian Doris Kearns Goodwinin Vanity Fair, Obama spoke about how he comes across on various media platforms, and agreed with Goodwin that it would be easier to get his message across if there were only three television stations on the air.Obama first breached the subject when he spoke of a recent interview he had with a columnist about his refusal to use the phrase "radical Islam."He said:"And this is a columnist who is generally sympathetic and a thoughtful person but actually thought that I was underestimating the importance of having this pithy phrase that includes 'Islam' to accurately label the nature of the threat.And he said, 'Well, you acknowledge all these truths, but you do it in long paragraphs, and thats not sufficient.' And I took the criticism to heart. But I responded to him, saying, 'I refuse to give in to the notion that the American people cant handle complicated information.'""Because I know the American people. Ive met a lot of them. Ive met a lot more of them than any columnist has, or any talking head on TV has. And theyre pretty sophisticated. Theyre not always paying attention, and theres a lot of noise out there, but when they have the time, theyre not looking to be spoken down to and theres no requirement to dumb things down. They get it.""You think about the race speech that I gave in Philadelphia [in 2008] when the Jeremiah Wright stuff broke [regarding the Obamas Chicago pastor]. That was a pretty complicated piece of business, but I think people heard me. Now there are filters, there are a lot of filters there, and so sometimes its hard to get at folks. What I miss is just the fact that theres not a single conversation, but there is just this "Goodwin cut in to add that it would have been "easier" for Obama to get his message across if he only had to worry about the three television networks that had a monopoly on the earlier days of televisionCBS, ABC, and NBC."Right," Obama said, later adding if he "just had [the benefits of] what [former President Ronald] Reagan had, then the concentrated power of the bully pulpit would be an enormous advantage.""I think part of the reason that I have been successful, though, despite maybe not always fitting my message into the pre-packaged formulas, is there is this whole other media ecology out there of the Internet and Instagram and memes and talk shows and comedy, and Im pretty good at that," he continued. "I [give] maybe the long-winded speeches that not everybody reads, but I can also do a slow jam onJimmy Fallon better than most."He said such appearances serve "a purpose" because he thinks he has good takes on pop culture, which he believes "makes up for the fact that I'm not a sound-bite politician for the nightly news.""And as a consequence I think Im able to reach a lot of folks, despite the fact that the conventional news media sometimes says, 'You know, this speech is too long,' or 'Its too complicated,' or 'He needs to have better sound bites,' or what have you," he said. "Because theyre not seeing me on Between Two Ferns trying to sell the Affordable Care Act to young people, and the fact that were getting millions of hits on something that is not on conventional TV."SEE ALSO:Mark Cuban explains why he soured on Donald TrumpJoin the conversation about this storyNOW WATCH: When the Prime Minister of Israel asked O.J. Simpson's former lawyer if he did it, his response was perfect
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