Rwanda: Airtel partners Kirusa to Launch SMS Trivia Contest

Increased customer engagement generated via Kirusa's Contest Application Technology Platform.Airtel Rwanda organized a consumer promotion contest titled 'Tunga,' in partnership with Kirusa. The promotion that ran from August 11, 2016, to November 17, 2016, recently concluded where Airtel handed over a brand new car Suzuki Alto to the lucky winner that participated in answering the trivia questions.The 90-day promotion was a series of SMS trivia quizzes; wherein subscribers would SMS or call 155 to mark their answers. Subscribers earned 100 points for every correct answer and received 50 additional points for attempting. Weekly Tunga promotion winners won new motorbikes, for over 12 weeks, and the grand winner being awarded the New Suzuki Alto-800. The contest also brought forth daily winners as well, who got airtime transferred on their Airtel account balance.Airtel Rwanda has received a remarkable response from its subscribers since launching the contest on Kirusa's Contest Application (KCA) technology platform.Airtel Rwanda Director, Moses Abindabizemu said, 'Our Tunga promotion was organized as a gesture of appreciation towards our customers for investing their trust and loyalty in Airtel. Which is why we created an opportunity, wherein customers can stand to win a range of prizes. This year's contest was a bigger version of the one that Airtel conducted last year and hence, we partnered with Kirusa to benefit from their Contest Application platform. I am delighted to announce that the results were marvelous.'On a similar note, Barinderpal Mumick, Vice President of Operations, Kirusa said, 'We are honored to have collaborated with Bharti Airtel in this effort to maximize customer engagement in Rwanda. We hope that this gesture goes a long way in making an active and positive imprint amongst Rwandans'.Staff Writer
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