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Ad tech firm MediaMath undergoes major reorganization of its exec team as it prepares for 'the next phase

Published by Business Insider on Fri, 20 Jan 2017


Ad tech company MediaMath has undergone a major reorganization of its top team as the nine-year-old company prepares itself for what it is calling its "next phase."A number of the company's cofounders have moved into new, more focused roles. Meanwhile, some newer recruits have taken on broader responsibilities.Here's a summary of the recent changes:Ari Buchalter, cofounder and president of technology, will become chief advisorErich Wasserman,cofounder and chief revenue officer, will become global head of key accountsGreg Williams,cofounder and SVP of open partnerships, willalso now work on key accountsWill Schobeiri, SVP of technology, has become chief technology officerBob Scarperi,SVP of commercial strategy, has becomeglobal head of sales and accountsJenna Griffith,SVP of revenue operations, has becomeSVP of professional servicesDan Rosenberg,SVP of business and corporate development, has become chief strategy officerJacob Ross,general manager of audience, has become chief product officerSpeaking to Business Insider, MediaMath CEO Zawadzki said the moves are about setting the demand-side platform (DSP)up for the longer term. The company has been shifting from a "managed service" model, where it takes a percentage of clients' campaign spend, to a Saas (software as a service model), where clients pay a fixed monthly fee for its technology, data, and other marketing services.Zawadzki said "100%" of the company's revenue now comes from these type of contracts. "The next phase" is building the company towards a kind of "triumvirate model", where MediaMath works with both a marketer and their agency on the same campaigns at the same timeas it does with MediaCom and Coca-Cola.He added: "Agencies continue to be a big part of the business and we are seeing a lot of the triumvirate model where the advertiser is deeply involved in the selection process ... in a lot of cases, brands will select the technology, but the agency will [be the one using] it and working on top if it to do trading."Zawadzki said the re-organization, which has happened over a period of months, was a reflection of where the market is going, rather than MediaMath being on the end of pressure from its investors. The company has raised $200 million in funding to date from investors including Spring Lake Equity Partners, The European Founders Fund, Safeguard Scientifics, Observatory Capital, Catalyst Investors, and QED Investors.He said: "We certainly rely on the board and investors for their input and advicewe have a good collaborative boardbut we don't have the pressures other companies may experience in the investor timetable ... [our investors have] different time horizons than more traditional VCs that look at investments in four to five year time periods."Asked about how some executives feel about ceding some of their previous responsibilities in their new roles, Zawadzki said: "We have the good fortune of not having business [newspaper] pageissues in terms of tiles and control. People want [MediaMath] to be successful."A MediaMath spokesperson did not give away numericalfigures but told Business Insider the company is profitable and continues to maintain "double digit revenue growth."SEE ALSO:RANKED: The 37 hottest pre-IPO ad tech startups of 2016Join the conversation about this storyNOW WATCH: 6 'healthy' eating habits you are better off giving up
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