A billion-dollar fitness start-up that came out of nowhere could kill SoulCycle

One of the hottest fitness brands in America only hastwo studios.Most clients attend its spin classes in the comfort of their own homes. They've never even met an instructor in the flesh.Peloton is a high-tech indoor cycling company that was recently valued ataround$1.25 billion after closing a $325 million financing round. Its core products are an indoor bike and a subscription-based video streaming service.And as the business expands, it's becoming a real threat to rivals likeSoulCycle and Flywheel.Here's everything you need to know about the billion-dollar fitness company.SEE ALSO:A bunch of cycling enthusiasts just helped Peloton Cycle raise $325 million ' betting it could be 'the Apple of fitness'Peloton's flagship indoor cycling studio is located on 23rd street in Manhattan. The company also has a studio in Chicago.Instagram Embed:http://instagram.com/p/BTMs_LahWjX/embed/Width: 658pxIf you live nearby, you can take classes at the studio. But most Peloton riders livestream classes on one of the company's high-tech stationary bikes.Instagram Embed:http://instagram.com/p/BSHFsg2F5z7/embed/Width: 658pxThis is what a Peloton bike looks like. It costs $1,995 to buy one.Instagram Embed:http://instagram.com/p/BRW__O1hgIq/embed/Width: 658pxSee the rest of the story at Business Insider
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