Annual revenue from food valued at over N200billion

Fromthe President of the Association of Fast Food Confectioners of Nigeria (AFFCON), Mrs Bose Ayeni, has come a clarion call: prospective investors should gird up theirs loins as they stand to benefit a lot from Nigerias economy because its a goldmine that is waiting to be tapped.Mrs. Ayeni made this call at the press conference held in Lagos to announce the second annual national conference of AFFCON in Lagos.She said: In spite of the huge challenges Nigeria is grappling with, the size of our GDP shows that our economy is a goldmine waiting to be tapped. And food is essential to keep our large population of 170 million alive, nourished and going.Ayeni also drew the publics attention to the urbanization and rise in social media penetration as factors that would boost business. Globally, we are living through the largest wave of urbanisation in history, said the AFFCON President. Urban population, being more prosperous, aided by the steady decline in poverty arising from economic growth, will give rise to a greatly expanded consumer group. We as operators must understand the nature of this expanding consumer group. In Nigeria, they are largely youthful and culturally diverse. We must understand the strategies required to reach them.Between 2012 and 2013, total global social media audience increased from 1.47b to 1.73b. With 25% of the population now online using social networks, we cannot be left out of the opportunities that abound in tapping into the use of social tools for business values. It is against this trend that for this years conference, we have a sub-theme of how we can utilize Technology to improve our business effectiveness.]]>
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