2014 Hour of Code: Do Ends Justify Disney Product Placement Means

theodp writes "The purpose of product placement/product integration/branded entertainment," explains Disney in a job posting, "is to give a brand exposure outside of their traditional media buy." So, one imagines the folks in Disney Marketing must be thrilled that Disney Frozen princesses Anna and Elsa will be featured in the 'signature tutorial' for CSEdWeek's 2014 Hour of Code, which aims to introduce CS to 100 million schoolkidsincluding a sizable captive audiencein the weeks before Christmas. "Thanks to Disney Interactive," announced Code.org CEO Hadi Partovi, "Code.org's signature tutorial for the 2014 Hour of Code features Disney Infinity versions of Disney's 'Frozen' heroines Anna and Elsa!." Partovi adds, "The girl-power theme of the tutorial is a continuation of our efforts to expand diversity in computer science and broaden female participation in the field, starting with younger students." In the tutorial, reports the LA Times, "students will learn to write code to help Anna and Elsa draw snowflakes and snowmen, and perform magical 'ice craft.' Disney is also donating $100,000 to support Code.org's efforts to bring computer science education to after-school programs nationwide." Read more of this story at Slashdot.
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