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Gambling on success

Published by The Economist on Thu, 08 Jan 2015


WHILE much of the world is swathed in gloom, the 48th annual Consumer Electronics Show (CES) in Las Vegas, which opened to the public on January 6th, is all jollity. Demand for such gadgets adds up to more than $1 trillion a year, according to the Consumer Electronic Association (CEA), which puts on the world's most important consumer-tech jamboree. More than 3,600 companies are exhibiting in the Nevada city and more than 20,000 new products will be launched.Among the novelties this year is an exceptionally strong French presence. Around 120 firms from France are showing their wares there, fewer than from China, the United States, South Korea or Taiwan, but more than from other European countries such as Germany and Britain.Some are big companies applying new digital technology to essentially old businesses, among them the cosmetics giant L'Oral, drinks-maker Pernod Ricard and La Poste. A swathe of established mid-sized tech firms are there too, a number of them serial winners of awards for innovation. The new Activit Pop smartwatch by Withings is attracting attention. So are Netatmo's bracelet measuring sun exposure and...Continue reading
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