Lowe Lintas re-enforces status, wins LAIF awards

LOWE Lintas has reiterated its intention to remain a top player in the Nigerian marketing communications sector by carting home the Grand Prize for 2011 in the recently held 6th Lagos Advertising & Ideas Festival (LAIF) awards.The agency won the highly coveted Grand Prize, the best overall advertisement company in the country for each award year, with the groundbreaking STAR 50th independence anniversary television commercial aptly titled, Sunrise to Sunset. The commercial was also the Gold winner in the Drinks & Beverages Category at the LAIF Awards.The concept, storyline and execution of the awarding-winning commercial are truly breathtaking. In Sunrise to Sunset, the audience follows the journey of national dignity through the hero ' the STAR deliveryman and his truck. It is a very contemporary take on those iconic and historic events that are vintage Nigeria; an awe-inspiring recreation of the country's glorious past and present, replete with euphoria and national pride.The commercial depicts the commitment of the brand to Nigeria, further strengthening its position as an intrinsic part of the national heritage.The story starts at a 1949 Nigerian Breweries plant with a delivery truck, at sunrise. The truck journeys through Nigeria, witnessing significant and historic moments in the history of Nigeria.
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