The Seven Dimensions Of Branding for launch today

BUILDING brands in emerging markets is akin to navigating a minefield. One faulty step could result in the entire enterprise crumbling, and this happens often. To provide an antidote for this challenge, Muyiwa Kayode, CEO, USP Brand Consultancy, has written a new book on branding which he styled 'from the African perspective'.The book will be officially launched here in Nigeria today at Terra Kulture, Tiamiyu Salvage, Victoria Island, Lagos. Time is 10am.The book titled The Seven Dimensions of Branding was recently unveiled in the United Kingdom in a presentation to the Hon. Minister of Tourism & Culture, Edem Duke. Published by Author House of the United States.The book is available in three formats ' paper back, hard cover and e-book and is already on sale globally. Speaking in a media preview in Lagos, the author acknowledged that there were a lot of books out there on the subject of branding, but lamented that most of them do not talk about Nigerian environment which places marketing professionals in a dire position.He sated, 'Here, the challenges are peculiar and the books we rely on are out of sync'. The new book draws on his experience in the industry to highlight opportunities and challenges to those who want to not only do business, but build enduring brands in the emerging markets of Africa.According to him, our misunderstanding and misperception of branding is a carryover of the colonial mentality and a tragic one for that matter. The book sheds light on branding which has incidentally become a popular buzzword.
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