The Chief Executive Officer, Multi-Links, Mr. Demola Eleso, has said that the Code Division Multiple Access operator is offering the lowest call rate in the country.He said in a statement on Monday that the company had introduced a tariff plan of 10kobo per second (N6 per minute) and free on net calls between 10pm and 6am daily for its customers and prospective subscribers. Eleso reiterated that the telecoms company was offering the lowest call rate in the Nigerian telecoms sector as part of its loyalty reward for its customers.He said that offering the lowest cost tariff to the customers was in line with its commitment to provide Nigerians with exciting, reliable and affordable telecommunication services.The rate, which according to him, is pocket friendly, is designed to help subscribers across the country call more friends, family members and business partners at a reduced and affordable rate.He said, By lowering call rates, our customers can pay less and talk more at any time of the day when calling family, friends and business partners. They dont have to be limited to a certain number of people.The companys decision to reduce the rate is to give Nigerians more time of talk; as this is in accordance with Multi-Links commitment to provide affordable and good quality services to Nigerians.Following the protracted legal tussle and general uncertainty over the sale of Multi-Links.Helios Investment Partners recently completed the acquisition of the CDMA operator.The Chairman, Board of Director, Multi-Links, Mr. Martins Dirk, said the company had returned fully to business after its final takeover from its previous owners, Telkom South Africa.Though he noted that the new Multi-Links management was aware of the challenges confronting the CDMA market in the country, he, however, said the new investor was unperturbed and was ready to take calculative steps to grow the company and remain in business.The CDMA business is challenged and with very active competitors in the market, it is difficult to effect a turnaround fast, but Multi-Links is currently focused on improving its performance through cost efficiency, selective penetration and targeting of medium to high-end customer acquisition and retention, he said.With huge terrestrial fibre optic network spanning 8,232 kilometres, which provides access to several circa tower sites across several major cities in Nigeria, the Multi-Links CEO said the company was currently focused on improving performance through cost efficiency, selective penetration and targeting of medium to high-end customer acquisition and retention.He added that the company was currently focussed on serving customers in 22 service areas, including Lagos, Port Harcourt, Owerri, Onitsha, Awka, Enugu, Makurdi, Abuja, Jos, Bauchi, Katsina and Kano.Others are Kaduna, Ilorin, Ife, Osogbo, Ibadan, Abeokuta, Sagamu, Ijebu-Ode, Warri and Benin.
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