Over 50,000 Campaigns WorldwideTWO global players, FlyTXT and MARA-ISON, at the weekend, announced a new collaboration to provide digital advertising platforms on mobile networks in Nigeria.FlyTXT, the provider of global advertising solutions with over 50, 000 campaigns to its credit, said it is partnering with MARA-ISON, another global player with pan-African presence, to offer services in the country. MARA-ISON is present in 19 other African countries.With well over 600 million mobile subscribers, Africa has variously been described as the world's fastest-growing mobile market.The partnership, therefore, aims to support mobile operators, as well as Brands and Advertisers, in reaching out to target audience to leverage this growth, according to FlyTXT's Chief Executive, Dr. Vinod Vasudevan.Flytxt is a leading Mobile Advertising Solution provider for Operators, Brands and Agencies. Its solution enables operators to convert subscriber touch points into premium advertising media, and allows them to participate in mobile advertising growth and generate new revenue stream. Flytxt is currently deployed in Asia, Africa & Europe and running over 2000 campaigns per month across multiple operators.To date, Flytxthas enabled more than 50,000 mobile marketing campaigns across three continents, including Asia and Europe.'Our solutions will help mobile operators, as well as advertisers carry out high ROI mobile advertising campaigns with zero SPAM and without invading privacy,' he said. Dr.Vinod, who is responsible for driving the company's strategic direction and overall management brings, to Flytxt, 20 years of experience in mobile industry across the world.Estimates suggest that Africa, whose combined economy is bigger than either India or Brazil, will add more than 200 million new consumers by 2015, increasing the need for companies and brands to leverage mobile as a channel to identify and 'Africa represents a huge opportunity for advertisers, who are constantly searching for innovative and more accurate ways of identifying and marketing to their audiences. Flytxt, brings such proven technology to the market,' added Dr Vinod Vasudevan at the partnership signing.MARA-ISON's network in Africa will augment Flytxt's service delivery capabilities that, among other things, include converting mobile operators' subscriber touch-points into premium ad media opportunities.'Flytxt's has a unique and innovative offering for the Mobile Marketing and Advertising space,' said Bill Crawley, Managing Director, MARA-ISON. 'We see significant demand for this type of leading edge solution and we are thrilled to be partnering with Flytxt.'A leading IT-managed service provider with presence in 20 countries, Mara-Ison's pan-African presence gives it significant ability to work with vendors and operators in addressing market requirements in the continent's rapidly growing region.Operating through its own operations, Mara-Ison teams are present in Burkina Faso, Burundi, Chad, Congo B, DRC, Dubai, India, Kenya, Gabon, Ghana, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Seychelles, Sierra Leone, Uganda and Zambia.Their operations and services include the supply of Hardware, Software, IT Managed Services and System Integration projects.The tie-up will enable the mutual development of the partners across mobile operators and brands alike.
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