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Firm leverages Internet for marketing

Published by Punch on Tue, 13 Dec 2011


Anindigenous Information Communications Technology vendor, Technology Distributions Limited, has moved its marketing activities online for the benefit of its customers.The Executive Director, Marketing, TD, Mrs. Chioma Chimere, said on Monday the intention of the online marketing initiative was to give customers the best prices no matter the brand.We are aiming at achieving a new consensus in the marketthat more affordable pricing is an integral part of TD online marketing, she said.She further explained that TD online was a direct reaction to the governments drive for a cashless society.A good distributorship, she noted, was a kind of clearing house where manufacturers, resellers and consumers meet to promote the commercial ideals of a given society.Therefore, TD online creates the stress-free and seamless exchange between Microsoft, HP, Dell, Zinox, Toshiba, Samsung, Acer, APC by Schneider, and their numerous consumers in sub-Saharan Africa, according to her.Apart from pricing and availability, Chimere said TD Online guaranteed a new level of speed in the restocking and deployment of ICT products, adding that the products were just a click away.Its an entirely new era in business because of the elimination of the tedious processes in banks, before company cashiers, nudging vetting auditors, and waiting for approvals from supervisors, she said.Consumers, she said, did not have to waste time haggling for discounts because mouth watering discounts had been granted online as means of promoting a new culture by Original Equipment Manufacturers.
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