Solution Media' Set the stage for digitisation

AS the switchover date from analogue to digital (June 17, 2012) draws closer, some players in the marketing communication industry have already begun to seek ways of tapping into the opportunities provided by IT to drive their operations and businesses.Solution Media and InfoTech Limited has already concluded plans to bring in state of the art equipment to drive not only the advertising industry but the entertainment sector as well.The company will make its offer presentation to the public today at Tafawa Balewa Square (TBS), Lagos.According to the Chief Executive Officer, Adeyanju Lipede, 'we are a creative and Hi-tech multimedia company, powered with the vision and tools that place the country ahead in entertainment and media production. Our team has diversity and wealth of experience, combined with abundant creative ingenuity, which will ensures our clients receive a professional and reliable service with the best possible end product.' Lipede said, 'we are an indigenious firm with expertise in various Hi-impact digital entertainment, where design and technology is at its best. This includes cinematography, 3D laser and Multimedia displays, Music Water Fountain, live and studio sound, digital prints, mobile smart stage, Grand Stand and Tent City.' We give crisp and clear pictures in broadcasting, documentaries, television Commercials, film, coverage of all events such as product launch, corporate presentation, awards, concert, inaugural ceremonies and other events. The technology we utilise in capturing event include multiple state of the art digital cameras that are excellent in low light situations. Our equipment ranges from Phantom Flex, Sony PMW 500 (XDCAM Hd422), Sony F3k, SonyF3k, Sony Ex3, sound to lighting not leaving out 3D effects/Animinations and all post production needs, it is one of the best in the world today before that in South Africa.'Aim at eradicating poverty, he said, 'it is painful we have to take our advert out side, because every advert that goes outside of the country has being made unemployed created unemployment here. With these in Nigeria, we will create employment for our own people, we are indigenous and will remain so as the case may be.'With this in place the sector in-no doubt will be developed, not afraid of competition 'we are prepared for competition that would come from any angle because we have taking time to cross all our Ts and dot our Is in investing in human capital. We need to being to tell our stories our self not people helping us as the case has being.
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