Why are Google and Amazon fighting

The two tech darlings are growing into fierce competitors with every new chapter in their quests for consumer domination. The latest page of this low-key yet high-stakes saga finds Google potentially going after Amazons Prime loyalty shopping program. The Wall Street Journal reported earlier this month that Google is in talks with major retailers to launch a service where shoppers would pay a flat annual fee in exchange for subsidized shipping. If this sounds vaguely familiar, its because Amazon has been perfecting that model for years. Add your comment
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