Take a look at the photo on the right. Cute, right'That's the profile photo for an ostensibly 25-year-old female named Ava on Tinder, a popular dating app.The profile has been popping up for Tinder users at SXSW this week. But after swiping rightand making a connection with Ava, the conversation takes a strange turn, according to apost in AdWeek.That's right ' Ava appears to be an A.I., or if not an actual artificial intelligence, at least a decent chat bot. The conversation concludes by directing people toAva'sInstagram profile, @MeetAva, which is a promotional for an upcoming movie calledEx Machina, whose site it links to ' and whose starring actress is actually the face of 'Ava.' The movie comes out April 10, and there was ascreening of it last night at SXSW.It's a pretty clever way to market a movie about A.I., but it's not reaching a ton of people. @MeetAva only has 98 followers. On the other hand, the campaign scored a writeup in AdWeek, VentureBeat ' and now Business Insider.SEE ALSO:Elon Musk says he's going to 'end' one of Tesla owners' biggest problems this weekJoin the conversation about this storyNOW WATCH: Here's the unlikely story of how auto-tune was created Click here to read full news..