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TeradataVoice: The Difference Between Personalization And Individualized Insights

Published by Forbes on Sat, 21 Mar 2015


Marketers have always wanted to connect with their customers one-to-one. That kind of intimacy has been the dream of marketing since the profession was born. Of course, mass personalization got us close to that ideal. 'Mass personalization.' You know, the kind of marketing where you send out a 'personal' email to [...]
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