AS businesses strive to offer brand experiences beyond the core of products and services, a new organisation, Duduprintz Media Company, has indicated commitment to world-class services.Duduprintz is a Print and Cross-Media Marketing Solution provider with focus on offering one-stop print services, photographic and photo specialty print products, offset quality collateral prints, and integrated marketing services leveraging social media, personalized uniform resource locators (PURLs), quick-response (QR) codes, etc.At a recent event in Lagos, Chief Executive Officer of the company, 'Seun Kupoluyi said the establishment comes into the market with a clear understanding of how new-generation print technologies and processes can help enhance business performance for corporate Nigeria.In his words, 'We are a print service provider intent on delivering new experiences to individuals and corporate organisations through its extensive portfolio of tailor-made print services. As with every other service critical to business functions especially, the question today in the mind of owners and executives is how to scale back on cost, or how to extract more value from current deployments, or possibly both.''For our corporate clients, our products and services are designed to address challenges associated with storage of printed stock, lead times for delivery, and the increasing rate of content obsolescence among other such issues.With our Cross-Media Marketing services, we help corporate clientsderive greater mileage from static print, leveraging cutting-edge tools to bring together the combined strength of social media and traditional print.Add this to our digital press' capability of mass personalization and you've got a service bouquet that portends tremendous opportunities for individuals and businesses in particular, allowing them to extend the value and reach of printed collaterals.'Explaining the details of products and service offerings, Duduprintz's Group Head Operations and Technology, Busayo Kupoluyi described the company's offering as ranging frombusiness collaterals for corporate organizations of all sizes to photo specialty products including premium albums, and photobooks for the commercial photographic segment and for retail consumers. 'Our value proposition to our numerous clients hinges on the concepts of Print-On-Demand (POD) and Print-What-You-Need (PWUN), an approach to modern-day printing which guarantees significant cost savings for the bargain shopper. We are unique in this regard as is our offering to the buying public, a fully interactive web portal through which individuals and organizations can shop for, and buy print services. Gone are the days of journeying across town to get premium print services', he stressed.He noted further that Duduprintz also offers innovative products and services for the photographic community. The experience as one-time commercial photographers of the founders of Duduprintz, he said, has enabled them to appreciate the complications associated with delivery of photo-based print projects.'As a short-run print outfit, the photographic and publishing print spacesare natural turfs for us and we have a wealth of insight from professionals in that circle. As a result we are committed to launchingground-breaking products and services to address some of the gaps we have observed with product innovation and service excellence.'The company currently has operation in Lagos, and may explore opportunities in other locations within the country in the not-too-distant future.
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