I think weve all kind of implicitly assumed that Apples smartwatchto be on sale on 24 April 2015 in nine countrieswill carry the day, not because it is functionally superior to competitors products, but simply because its made by Apple. Probably going with this bias is the thought that it might have been better made after all, even if we cant pinpoint the superior features! The situation has almost turned us into superstitious beings. Nonetheless, well zoom in on a couple of attributes of Apples deployment: price, business target, and battery life; of course, replete with my own controlled subjective views, thrown in here-and-there. Click here to read full news..