Fidelity Bank Plc recently improved its corporate social responsibility profile (CSR) by embarking on projects to support communities in which it does business and assist the needy in the society.The projects were executed through the Fidelity Helping Hands Programme (FHHP), an arm of the bank's CRS practice.Presenting 10 wheel chairs and a large quantity of food stuff to the inmates of Modupe Cole Memorial for Child Care and Treatment Home, a school for inmates with various disabilities and illness such as blindness, deaf, dumb, autism and those maimed by polio, meningitis and measles recently Mr. Fola Bakare, the Bank's Fadeyi Branch Manager, representing the Group Managing Director, Mr. Reginald Ihejiahi, said that the donation was part of the bank's policy to give back to the community from where they are operating.According to him, it is the policy of the bank that the branches of the bank must establish a cordial and symbiotic relation with the community they are operating in. 'We genuinely believe that just as a more endowed neighbour or relative has a divine responsibility to assist the needy ones around him, so does a corporation have responsibility to support the community in which it does business. We also believe that, though we alone are not able to solve the problems of mankind, we can do something, and we have been doing something. 'This donation,' he continued, 'is a contribution of the staff of the Fadeyi and Akoka branches of the bank in conjunction with international operations unit. We are here to identify with your programmes, identify areas we could lend a helping hand and present these as our recognition of your need for a helping hand.'Earlier at the commissioning and handing over ceremony of two roundabouts and an orphanage rehabilitated by the bank in Kano state, the General Manager (North Bank) of the Bank Alhaji Idris Yakubu noted that the gesture was in furtherance of the bank's CSR initiatives. He commended the bank's staff for contributing the sum used to rehabilitate the orphanage and reiterated the bank's commitment to the CSR programmes. He stated that even though the donation was an attempt to establish vibrant corporate social responsibility (CSR), 'this very one is unique in the sense that it is the financial contribution of staff of the banks in the branches and counterpart funding from the corporate office that were utilised to purchase the materials.' He pledged banks commitment to doing more for the less privileged people in the society.Other FHHP projects executed with contributions from Fidelity staff members include the procurement and installation of water treatment plant at Living Foundation Orphanage Oniru Lekki, renovation of Afokang prisons borehole and the provision of water supply to the prison and neighbouring community, provision of tennis facility for the inmates, donation of one million naira for cancer project, and the renovation of the children ward toilets of the Military hospital, Yaba. Others include the donation of brand new Toyota corolla car, deep freezers, foodstuffs and clothes to Ngwa Road motherless babies home, in Aba, donation of freezers by the Nekede branch to the Federal Medical Center, Owerri, donation of generating set to the Red Cross orphanage in Owerri and the renovation of classroom blocks at the Ambrose Alli University, Ekpoma.Fidelity Bank CSR practice rests on a tripod ' the Environment, Creative Writing and Social welfare. The Helping Hand Programme was established in order to make sure that CSR was practiced at every branch of the bank. It challenges every location where the bank does business to identify a project that is relevant to its community and support that project. Through the FHHP, Fidelity Bank is building a generation of corporate leaders who recognize the importance of community service.
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