Zinox tops global PC brands market survey

THE Q4 2011 personal computer brand survey by the International Data Corporation (IDC), USA, has rated Zinox Computers, Nigeria's indigenous certified PC brand above other leading brands in the global market.The IDC survey revealed that Zinox Computers has a market share of 27.1 per cent in, with HP following closely at 26.1 per cent; DELL has 20.2 per cent, and Samsung 12.7 per cent. Other international brands that got a mention in the report are ACER, Toshiba, LG Electronics, and Lenovo.The Zinox market share dropped by about 56 per cent compared with her performance in the same period of the previous year.Leading industry players say that would have been because of the strategic volume of 80,000 units delivered by Zinox into the Nigerian market for the INEC Registration combined with major Federal Ministry of Education projects in the same period.According to Mr. Bode Iseyinmi, a leading ICT specialist, that volume delivered by Zinox in such a short period for INEC and other projects could have earned Zinox No.1 ranking.Iseyinmi continued, 'I think that company has consistently proven that something good can come out of this country. I sincerely feel they should be encouraged by the Federal Government to equip major institutions, including our analogue educational institutions.'From the IDC records, Zinox and HP have consistently shared the market leadership in the last five years and this a good report for a local but global brand.Speaking on the development, the Managing Director of Zinox, Mr. Sunday Mukoro said, 'we are in a tough market where global demand for PCs went down as much a seven per cent last year due to global challenges as many corporate persons were struggling to survive.'According to him, 'most of our local partners remained loyal like Total Plc, NCC, USPF among others, but the launch of Zinox Whizkid for primary and secondary school kids, and the Zinox Legacy helped to uplift our figures. Also the successful launch of the Zinox Flagship that runs on Intel Core i7 and which was received positively helped drive our figures.'While assuring continued leadership, Mukoro said, 'what a lot of people are not aware of is that Zinox is not just a PC manufacturing company. We are a full ICT solutions company deploying our products with other third parties with end-to-end solution products like solar equipment, VSAT etc to achieve end-to-end solutions working with first rate engineers located nationwide to train clients' staff and support these equipment.
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