HRH Igwe Kenneth O N Orizu III of Nnewi marks the anniversary of his ascension of the throne of his fathers annually with the Ofala festival. His exemplary leadership has made him an enviable brand of traditional leader, earned him unalloyed support from Nnewi citizens and corporate endorsement from MTN.HIS Royal Highness, Igwe Dr Kenneth O N Orizu III, the Igwe of Nnewi has paid tribute to MTN for 'elevating the Ofala Festival to a much higher level of attraction.'The 48th Ofala Igwe Nnewi was marked recently with about a week long activities involving indigenes of Nnewi, their friends and well-wishers. The highpoint was sounded like 'a state of the kingdom address,' tagged 'speech from the throne' by Igwe, where he touched on the state of the nation (Nigeria) calling on his domain's elected representatives (which now includes his biological son, Chukwudi) to use their good offices to ensure implementation of projects already approved for the town by several governments, while also making efforts to attract new ones.Ugonwa Nwoye, General Manager, Products and Services, MTN Nigeria expressed pleasure that the event lived up to expectation, attracting massive turnout from across the world. She explained that the company has been sponsoring the festival for the past five years', because 'Nnewi is a very strong market for MTN,' which has led to a very important relationship with the Nnewi people,' through this platform.She also expressed happiness that the Ofala Festival has proved a platform for MTN to live up to its brand promise of enriching lives by promoting the peoples cultural values.Her words: 'MTN is proud to be in Nigeria. We are proud to support the culture, tradition and heritage of the Nigerian people. Nnewi is a very strong market for us and we are doing this to enrich the lives of Nnewi people.'Nwoye explained that the culture fest enables her company to connect with peoples' culture in all its areas of operations which in this particular case of sponsoring the Ofala Igwe Nnewi Festival reinforces the brand's connect with Nnewi people and their Igwe because the 'Ofala is the major cultural festival in Nnewi. We are very interested in Nnewi people,' she said.The Y'ello bounty team was at the Ofala festival to add variety to entertainment and enrich the people's lives with easy to win promos, which the General Managers disclosed is a regular brand building effort meant to bond the people with their telephone service provider. She recalled that the strong entrepreneurship spirit of Nnewi people was well known across the world and whoever wanted to be a leading player in any area of business, must do business in Nnewi.The massive turnout at the Igwe's palace for the Ofala made it clear that the people's confidence in their royal father has continued to grow over the years. They have indeed become one with their Igwe. This has led to the people electing Chukwudi Orizu, the Igwe's son to represent them in the Anambra State House of Assembly. The Igwe's overwhelming acceptance across the State has also seen the younger Orizu elected the deputy speaker of the Anambra State House of Assembly with the Igwe promising that the tale will be 'like father like son.'The Igwe can give this undertaking because he has in no small way made the lives of his people richer having seen his kingdom transform from a small town to a world-famous industrial city during his reign. MTN and Igwe Orizu III share several commonalities and brand fits; while the Igwe has seen his city transformed during his reign, MTN has transformed the way Nigerians communicate and do business, in this both have made the people's lives richer. Igwe Orizu III is etching towards his golden jubilee on the throne of his fathers, while MTN has etched itself in gold in the hearts of several subscribers whose lives it has transformed.
Click here to read full news..
