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Staying in shape is becoming a luxury that only the richest people can afford

Published by Business Insider on Wed, 10 Jun 2015


Fitness classes are becoming a luxury product.The fashion website Racked recently chronicled several women who were willing to fork over lots of dollars to work out at boutique fitness centers."It prompted me to reassess my financial situation," one woman, Sarah (whose name was changed) told the website.She said she had cut down going to boutique fitness classes to once a week and had signed up for Equinox ' which costs $225 a month and is a fancier alternative to a no-frills gym.One woman told Racked she spent about $850 a month on fitness, or a startling $10,200 a year.AKT founder Anna Kaiser told Racked why she thought people spent this much money on fitness. "You could lease a car or go really deep into a transformation program and change your life [...] I'll see clients that pay $450 for a T-shirt, but have an issue with $37 for an intimate experience with another human being. It always shocks me when someone shows me a $3,500 dress and then tries to bargain out of a class. Most of these people wouldn't think twice about a $40 blowout."In an interview with Racked from earlier this year, Soul Cycle founder Elizabeth Cutler said the price tag could enhance the experience. "There is a luxury component to it," she said. "When people pay for something, there's a certain commitment and a certain energy that they bring to it, and that elevates the whole [concept]. That's where you start to feel the commitment."Soul Cycle is known for its cult following. Women who visit the cycling studio regularly pay $34 for a single class in New York City. A 30-class pack is $850. Soul Cycle's competitor, Flywheel, is also $34 a ride, with prices that decrease when you buy them in packs, but not by much.But because it is healthy, Racked notes, women argue it is worth it.SEE ALSO:Why people pay $34 for Soul CycleFollow Us:On FacebookJoin the conversation about this storyNOW WATCH: We tried all the burgers on the McDonald's 'secret menu
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