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Redditors were determined to track down the mystery person behind one of the most iconic designs ever ' and they found her

Published by Business Insider on Fri, 19 Jun 2015


When an internet community sets its mind to something, it can achieve almost anything.Just look at the successful Reddit-widesearch for the creator of a popular disposable cup design called "Jazz."Jazz is a design iconic of the nineties, and itsdevoted internet fanbase spans Twitter, Tumblr and Facebook.F*ck Jerry, a massively popularInstagram accountmanaged byElliot Tebele,uses the design as its avatar.Jazz's creator, Gina Ekiss, was successfully identified yesterday by Thomas Gounley, a journalist with the Springfield News-Leader in Missouri, whose interest was piqued when he saw a Reddit thread dedicated to the cup and tracking down its designer.Redditor mcglaven created theoriginal post, and 885 enthusiastic and excited comments later it wasdeduced that Jazz was designed by "a woman named Gina who worked for Sweetheart Cup Company in the late 1980s or early 1990s," Gounley reports.That inspired Gounley to go searching in another corner of the internet ' Twitter. He found a tweet written earlier this month by a woman claiming she was the daughter of Jazz's designer. Gounley thenscoured public records databases for someone with the same name. He founda woman in Aurora, Missouri who met the criteria, so hedrove 45 minutes to her house and knocked on her front door.Gina Ekissconfirmed what Gounley was hoping would be true ' she had designed the Jazz design in 1989.Ekiss says shesubmitted the design during a company contest and it was chosen by executives at the company in 1991 to appear on dixie cups and other paper products.She also says received no bonus when her design was selected, even though Sweetheart told her Jazz was the top-grossing stock in history.Jazz's fan base was thrilled by Gounley's discovery.A design subreddit is looking for the person who made Solo cup jazz. I'm nostalgic and deeply interested in the cause pic.twitter.com/vTWrEaSBf0' Steve Gunn (@stevebgunn) June 9, 2015this is Gina Ekiss, the creator of the solo jazz cupthank you based Gina pic.twitter.com/VvfrOINxUO' B R A D ' (@bblazer24) June 18, 2015the significance of the solo cup jazz design is one of those things that i have a really hard time putting into words' KinesthetiacUuuuuuuh (@KinesthetiacJVM) June 19, 2015Earlier today, mcglaven took to Reddit to celebrate finding Gina Ekiss."I can't take credit for really doing anything, though ' I just lit the match," they posted. "The kindling ' that is, the internet's fervor for the Jazz cup'was just waiting to be set ablaze."Join the conversation about this storyNOW WATCH: SunnyD just released a hilarious ad recreating the iconic '90s rollerblading kids ' all grown up
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