Personalizing the e-commerce experience for customers leads to more transactions and money spent, according to the latest study fromL2. The top three ways online retailers can use customer data to sell more products is by recommending similar, complementary, or recently viewed items. However, brands are not using this to their advantage.About 50% of the brands surveyed utilize only one method of upselling.Only 7% of retailers have the capability to track consumers across different channels and devices.This story was originally sent to thousands of professionals in the e-commerce industry in this morning's E-COMMERCE INSIDER newsletter. You can join them -- sign up for a RISK FREE trial now The potential for integrating customer data is increasing all the time. For example, the growing presence of beacons and other proximity-based marketing systems can help brands identify someone shopping in a store based on his/her online shopping behavior. Brands and retailers can then use that data to more effectively target that shopper with coupons and offers.Here are other stories you need to know from today's E-COMMERCE INSIDER:FACEBOOK IS CHANGING THE WAY IT CHARGES ADVERTISERSFOOD DELIVERY SERVICES ARE POPPING UP ALL OVERAMAZON USING QUESTIONABLE TACTICS IN SEARCH ALGORITHMSCOMPANIES IN THE NEWSFind this article interesting' You can get it delivered to your inbox every weekday morning. Get the jump on your competitors. Try it RISK FREE now Join the conversation about this story Click here to read full news..