The 4 key characteristics of a great presenter

If you're like most people, just the thought of addressing a group is enough to send chills up your spine.In 2014, public speaking was ranked America's No. 1 fear, coming in ahead of heights, bugs, snakes, and needles.But presenting in front of people is one of the core skills leaders need to master.Skip Weisman, a workplace communication expert, offers advice to help businesses improve their communication. He says there are four fundamental characteristics of a great presenter.1. A good presenter is focused.It all starts with focus. A good presenter is focused on providing value to the audience and addressing the audience from their perspective, Weisman says. You shouldn't just highlight your expertise or knowledge; offer examples or anecdotes to connect with the audience.2. A good presenter has delivery skills.Delivery skills are crucial in any form of communication, especially when talking to a large group. It's important to usepowerful body language, like maintaining eye contact and using open gestures,to engage with the audienceand reinforce your points, Weisman says.3. A good presenter is a storyteller.Your audience doesn't want to be lectured. It's imperative that you speaktoyour audience, notatthem. In this regard, a good presenter "is a great storyteller that takes the stories and connects them to learning points important to the audience based on the presentation content," Weisman says.4. A good presenter is patient.As a speaker, it's critical to give your audience a moment to reflect on key statements, Weisman says. It can be brief, but a skilled presenter "takes a few breaths and slows down after making a key point." The speaker can also ask a reflective question to make the discussion more applicable and relatable for the audience.SEE ALSO:The 3 communication skills every leader needs to masterJoin the conversation about this storyNOW WATCH: 5 ways to change your body language to make people like you
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