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Netflix Q2 Earnings: Subscriber Growth Impressive But International Margin Concerns Still Remain

Published by Forbes on Thu, 16 Jul 2015


Our take on Netflix is that its overall subscriber base will continue to grow in the coming years but the rate of growth in domestic subscribers is likely to come down due to increased competition and potential market saturation. On the other hand, International subscriber growth will remain robust in the near future as the company expands into various new territories with the aim of having a presence in 200 countries by the end of 2016. Netflix's domestic margins continue to improve but the international expansion is hurting international margins, which continue to remain negative. However, we expect the company's international segment to start breaking even by 2017. Netflix's increased focus on original content is also a positive as it enhances the desirability of the streaming service.
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