Pen manufacturer Bic South Africa has found itself under an unfavorable spotlight after publishing a less-than-pleasant ad on its Facebook page in honor of the country's National Women's Day. The ad, which you can see below, implies that women excel at looking good while men excel at thinking, and has received a wave of criticism from the public.Commenters were quick to lambast the photo on the brand's social media page. As The Sunday Times in Johannesburg reported, Jes Graham wrote: "Why am I expected to look like a child' Why am I expected to see the world through a masculine lens' Why am I expected to 'think like a man' but not expected to act "like a man" on my so-called manly thoughts' There are so many different ways Bic could've celebrated women that don't try and dictate how women must live their lives. I'm disappointed."Unfortunately, this isn't the first time Bic has been accused of sexist marketing. Back in 2012, Bic launched these pen models especially for women and was called out by comedian Ellen DeGeneres. Bic has since removed the #HappyWomensDay ad from its Facebook page and apologized, explaining that it didn't intend to cause offense, but that did not stop Twitter users from launching their own funny parodies.Check out the parodies below. I tried to make that Bic advert a bit more relatable pic.twitter.com/d0YLcdqxXM' TechnicallyRon (@TechnicallyRon) August 11, 2015We made a better advert for Bic!(cc @LucyMazuma) Please free free to share. pic.twitter.com/wiYqLCwFJ1' Lowri Williams (@flowri) August 11, 2015Dear @Bic_SA please help. My little girl fingers can't handle your man pens. What should I do' pic.twitter.com/PCM7PuoX19' Anne Hirsch (@Anne_Hirsch) August 11, 2015#epicfail for Bic pens with their #happywomensday post. Beyond comprehension. Oh - and the viral answer. pic.twitter.com/cZ0wBwEtNg' molocapetown (@molocapetown) August 11, 2015I'd come up with a witty response but I can't seem to think like a man. #Bic https://t.co/6y1J5hvSJi' Gabriella Griffith (@GabbyGriffith) August 11, 2015Sorry to highlight your mistake #Bic, but we thought this was more appropriate... #HappyWomensDay pic.twitter.com/NvSzDWknUJ' STABILOUK (@STABILOUK) August 12, 2015In response to #Bic for her pens... pic.twitter.com/1ZTJZQE8MV' Sarah Marl (@SarahMarl) August 11, 2015Bic please, that's not how we roll in 2015. #WomensDay' Staedtler SA (@Staedtlersa) August 11, 2015My response to the #Bic debacle... pic.twitter.com/Fmp9wio3Hz' Marinda Van Zyl (@marindavz) August 11, 2015Lara O'Reilly also contributed to this article.SEE ALSO:Moms are furious at the new Bugaboo ads that show a model running in a bikiniJoin the conversation about this storyNOW WATCH: Forget Ivanka ' here's the Trump daughter nobody's talking about
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