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The fabulous life of SoundCloud cofounder and CEO Alexander Ljung

Published by Business Insider on Sat, 29 Aug 2015


SoundCloud founder and CEO Alexander Ljung went from a geeky, music-obsessed teenager to the high-flying CEO of one of Europe's most-recognised startups.Ljung and cofounder Eric Wahlforss bonded over a shared love of music, and decided to create a platform that was something like Flickr or Wordpress but for sound. It turned out to be a godsend for aspiring musicians,mainstream artists, DJs, and podcasters alike, who have collectively uploaded over 100 million tracks.It propelled Ljung into the spotlight too. When not working hard at SoundCloud's Berlin office, he can be found in the company of models and celebrities in some of the most beautiful places in the world.After eight years, however, SoundCloud is going through a rocky patch. Big labels like Sony have pulled their music from the platform, and the company may have to give away big chunks of equity in order to win licensing agreements.Ljung's relationship with SoundCloud cofounder Eric Wahlforss started when they were both studying at KTH Royal Institute of Technology in Sweden. They bonded over a shared love of music ' and because they were the only two guys in class with a Mac.Instagram Embed:http://instagram.com/p/Y6lxB/embed/Width: 658px"I was having this problem where I couldn't sync my calendar with iCal, the school's calendar feed," Ljung said in an interview with FounderLY. "And I go up to this guy with a Mac laptop and I'm like, hey, I notice you have a Mac. Do you know how to do this' And no joke, he's sitting there trying to get the same exact same thing to work."Instagram Embed:http://instagram.com/p/zM726lpOvY/embed/Width: 658pxSource.While the idea for SoundCloud was born in Sweden, the two founders quickly moved the company to startup-friendly Berlin. But according to Ljung's Instagram, that's not where he spends all of his time.Instagram Embed:http://instagram.com/p/FB0O/embed/Width: 658pxSee the rest of the story at Business Insider NOW WATCH: There is a secret US government airline that flies out of commercial airports
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