Verizon changed its logo

Here it is, Verizon's new look:And in case you've already forgotten what the old one looked like:Verizon says of the change in a press release:"As our customers and our business evolve, so must we. The reveal of our new brand is more than just a new look. Its a chance to further everyones understanding of who Verizon is and where we are going. After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers and signals our revitalized purpose of delivering the promise of the digital world -- simply, reliably and in a way that consumers want.The new brand identity takes the best elements of Verizons heritage, represented by its colors and the Verizon checkmark, and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. Its a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon."Join the conversation about this storyNOW WATCH: Inside The Void: An exclusive look at the future of virtual reality
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