Naija Kids Rock Their Style

Rock ur Style is the name of the latest collection for kids at Ruff n Tumble this seasonJUST like the adults, children also love to make their fashion choice, be it in formal or casual wear. They love to sport trendy looks that would keep them at par with their peers in any part of the world and always look forward to what clothiers have to offer them.Interestingly, Ruff'n'Tumble, the children clothier that has been on the cutting edge of fashion trends, recently announced the adoption of a new brand expression. The new brand expression to be known as Rock ur style was developed to better communicate the new role the brand seeks to play in the society.According to Mrs Nike Ogunlesi, Founder Ruff'n'Tumble: 'We were seeking an authentic expression of the Ruff'n'Tumble brand and so we went out extensively seeking insight about the brand from our customers. We were delighted to find that Ruff'n'Tumble is seen as the brand that enables young Nigerians rock their style. To rock something within the local parlance means to enjoy it, to own it, to do it uniquely, to do it in a way worthy of applause. We are proud of the strong sense of individual style among Nigerian youth and have adopted this brand expression as a way of celebrating their iconoclastic fashion sense and style. Furthermore it places the RnT brand as the enabler, which is where we want to be. We are the brand that supplies all that Nigerian children need to 'Rock their style'.'She said the outlet is always exploring ways to create new and exciting trends, which enable customers express their passion for fashion. 'At Ruff'n'Tumble, we don't just follow the trend, we create it. We understand the diversity in the lifestyle of our customers and as such we are positioned to meet each person's needs. So, whether it's urban, geeky, classy, laidback or glamorous, we've got what you need to 'Rock Ur Style.'And these youngsters are really rocking their style in trendy clothes and accessories they feel happy and confident in!
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