Wild Rush Debuts In Nigerian Market

WILD Rush, one of the most celebrated wineries from the renowned Rietvallei Wine Estate of South Africa has finally entered the Nigerian market.The wine, which is deep red, almost black in colour, has lots of berry fruit flavours and aroma, with hints of coffee and a soft touch of vanilla. The fruity berry flavours are also evident on the palate with a good balance overall.According to Mrs. Nwanneka Agbo, CEO, Wines & Vines Limited, promoters of the brand in Nigeria, the wine is a clever blend of the classic Cabernet Sauvignon from Bordeaux with one of the traditional Port grapes. Wild Rush is well balanced and has a lingering after taste, has smooth mid weight fruit and is a cracking example of a simple Cape Red wine.Mrs. Agbo said Wild Rush is a blend of 55 per cent Cabernet Sauvignon and 45 per cent Tinta Barocca with lots of attractive berry fruit flavours that makes the drink carry through nicely on the palate with a hint of spicinessShe said the drink is ideal match for red meats, pizza's and pastas as well as for outdoor picnics.'The beautiful thing about Wild Rush is that there is no need for a corkscrew because it is fitted with a screw cap that enables ease of opening,' she stated.On how the drink will fair in the increasingly crowded wines market in Nigeria, the CEO said, 'We have looked at the wines market in Nigeria and while there are a few that have done well to position themselves, others are merely struggling. A lot of them are sold because they are wine and not for whatever brand value and loyalty they command.'We are here to make a difference not just because we want to but we are sure that first and foremost, we have the wine that Nigerians want.
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