Colgate-Palmolive May be Headed for Trouble in Its Biggest Market

Global oral care leader Colgate-Palmolive may be headed for trouble in its biggest geographical market by revenue share, Latin America. Heavy currency headwinds have forced the company to raise prices heavily in the region in the last few quarters. In turn, the price upticks may have driven customers away to cheaper alternatives, resulting in a steady contraction in volume growth. Colgate-Palmolive has been able to keep its volume growth in the black so far, but unless it finds a balance between price hikes and volume growth, that status quo may not hold for much longer.
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