A year ago, IHOP got the Internets attention when itsent out a tweet with a "hip new voice." Pancakes on fleek. IHOP (@IHOP) October 21, 2014Who knew IHOP was so hip' The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan, quipped Adweek at the time.Since then, the breakfasthaven has been using the social media platform as a way to engage younger customers, frequently sending out cheeky and slang-filled tweets. Pancakes, you look good, won't you back that stack up. IHOP (@IHOP) October 7, 2014 Is it worth it, let me work it. I put my fork down, flip it and reverse it. pic.twitter.com/5IoqsqoqUA IHOP (@IHOP) October 8, 2014 DEEZ are NUTS pic.twitter.com/eqfq1gFm01 IHOP (@IHOP) October 9, 2015The strategy has been working in the companys favor, with some of their posts garnering thousands of retweets.This week, however, IHOP was skewered for going a step too far.On Sunday, the restaurantchain posted a photograph of a stack of pancakes with the caption: Flat but has a GREAT personality.The backlash to the post was swift, with several IHOP customers expressing outrage at what they said was too racy a tweet."Can't teach my Girl Scouts that casual misogyny is okay," wrote Twitter user Laura Perkins Cox.Another usernamed Seamus Bellamy criticized the pancake house for "snark" and "sexism." Someone on the @IHOP social media team don' gonna get fired, yo. pic.twitter.com/ddT2z7nJGX Andrew Husband (@AndrewHusband) October 18, 2015 @IHOP my son follow this account, this is ridiculous mike (@FARTDAUGHTER) October 18, 2015 Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR Katie Mack (@AstroKatie) October 18, 2015There were othernetizens who responded with humor -- and utter bafflement.Something is going on with IHOP on Twitter and I hope I never find out what it is Judd Legum (@JuddLegum) October 18, 2015 @IHOP my seven beautiful sons saw this tweet and asked me what it means. what do I tell them' they are all in their thirties Hot Food Ma (@crushingbort) October 18, 2015 .@IHOP I like my breakfast fertile, submissive to man's God-given authority, lush, and available 24 hours per day. Please advise. Old Hoss Radbourn (@OldHossRadbourn) October 18, 2015 What th-- '!' https://t.co/VCdcbEqymi Jake Tapper (@jaketapper) October 18, 2015 This is a...weird brand tweet https://t.co/RS9zXw1MUr Ben Dreyfuss (@bendreyfuss) October 18, 2015The company has since taken down the post and issued an apology. Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry. IHOP (@IHOP) October 19, 2015IHOP isnt the only fast food company that has been using social media as a means to reach a younger customer base.Several other big chains, including Taco Bell and Burger King, have employed similar strategies.'Also on HuffPost: (function(){var src_url="https://spshared.5min.com/Scripts/PlayerSeed.js'playList=518860574&height=&width=100&sid=577&origin=SOLR&videoGroupID=155847&relatedNumOfResults=100&responsive=true&ratio=wide&align=center&relatedMode=2&relatedBottomHeight=60&companionPos=&hasCompanion=false&autoStart=false&colorPallet=%23FFEB00&videoControlDisplayColor=%23191919&shuffle=0&isAP=1&pgType=cmsPlugin&pgTypeId=addToPost-top&onVideoDataLoaded=track5min.DL&onTimeUpdate=track5min.TC&onVideoDataLoaded=HPTrack.Vid.DL&onTimeUpdate=HPTrack.Vid.TC";if (typeof(commercial_video) == "object") {src_url += "&siteSection="+commercial_video.site_and_category;if (commercial_video.package) {src_url += "&sponsorship="+commercial_video.package;}}var script = document.createElement("script");script.src = src_url;script.async = true;var placeholder = document.querySelector(".js-fivemin-script");placeholder.parentElement.replaceChild(script, placeholder);})(); -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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