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The casual version of P.F. Chang's that prepares every item from scratch is taking over America

Published by Business Insider on Sat, 31 Oct 2015


There's a new name in Asian cuisine.Sushi, lettuce wraps, lo mein, teriyaki and fried rice is all part of the colorful menu of the Asian fusion restaurant chain, Pei Wei.Although not a new name in the fast-casual dining scene, Pei Wei Asian Diner is growing rapidly.After hiring a new CEOformerPopeyes Louisiana Kitchen US presidentRalph Bowerin 2014, the company experienced a record year of expansion.The brand just opened its 200th US location.Pei Wei, whose parent comapny is P.F. Chang's, has been in the fast-casual market since the year 2000.Both restaurants are owned byWok HoldCoarestaurant holding company thatalsoholds a majority interest in True Food Kitchen.Themenu boasts fresh ingredients, prepared from scratch, offering a variety of cuisines such as Japanese, Korean, Chinese, Vietnamese, and Thai.Pei Wei advertises that there no hormones added to itschicken and no added MSG in the sauces.You can customize your meal in endless waysnot as much as competitorWok to Walkbut enough to make your dish your own.This wok-seared, contemporary pan-Asian cuisine offerscounter service as well as the convenience of takeout.Fans of the brand say it is affordable, fresh and healthy.Pei Wei is continuing to expand, so chances are you'll see one at a city near you soon.SEE ALSO:This fast food chain is trying to change public perception of Chinese foodFOLLOW US:On TwitterJoin the conversation about this story
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