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The inside story behind Apple's secret code names (AAPL)

Published by Business Insider on Sun, 01 Nov 2015


Apple's culture of secrecymeans all products get a code name before they leave the Cupertino campus.Most of them are fun jokes, but one has even landed Apple in a lawsuit with a famous astronomer.Here's nineof the best code names for Apple products:SEE ALSO:17 code words only Facebook employees understandIn late 2004, years before the rest of the world would hear of an iPhone, a small group of Apple engineers started working on a secret project.The top-secret project, codenamed "purple", was the development of the iPhone. The Purple Project was worked on inside what was nicknamed the "Purple Dorm." "We put up a sign that said 'fight club' ' first rule of the Purple Project is you don't talk about Purple Project outside those doors," revealed Scott Forstall during Apple's trial against Samsung. Apparently the Purple Dorm also smelled like pizza, just like college.SourceThe original iMac G3 came out in 1998 in a bright "Bondi Blue" color. When Apple updated its iMac with the Revision C model, the company introduced five new colors: Blueberry, Grape, Strawberry, and Tangerine.See the rest of the story at Business Insider
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