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This is why your brain wants you to keep eating cheese

Published by Business Insider on Sun, 08 Nov 2015

Cheese, with its impossible-to-resist combination of fat, salt, and creaminess, certainlyfeelslike it could be addictive. It would explain why that second (or third, or fourth) slice of pizza calls to you so loudly, even after you think youre full.With a growingbody of evidence that suggestsfood can have addictive qualities, its worth revisiting the offhand way you (may) say, Oh my God, Im, like, seriously addicted to cheese, after crushing an entire block of extra-sharp cheddar before dinner, and why it matters.Cheese is "dairy crack"Leading the charge against cheese is Dr. Neal Barnard, founder and president of the Physicians Committee for Responsible Medicine. He's the kind of guy whocalls cheesedairy crack. If that sounds a tad dramatic, consider what happens in your body when you digest cheese, a process Dr. Barnard explains in his book,21-Day Weight Loss Kickstart, and summarized in an email.It turns out that cheese really is kinda sorta like dairy crack, since your brain reads a component of cheese as an addictive substance. The culprit is casein, a protein in dairy that gets super concentrated during the cheesemaking process. When you eat a hunk of Roquefort or a slice of Brie, your body has to break down the casein contained therein.Cheese: more like morphine than you think!Except it doesnt break down completely. Casein is no different from other proteins in that its essentially a beadlike string of amino acids. But, according to Dr. Barnard, when your digestive system tries to do its thing, "the beads dont entirely separate. Some of them stay attached in strings of four, five, or seven amino acids." These shorter strings are calledcasomorphins.If the morphin part of casomorphins reminds you ofmorphine, youve got one heck of an eye for letter similarity. Dr. Barnard says, These protein fragments can attach to the opiate receptors in your brain. As the name implies, casomorphins are casein-derived morphine-like compounds.In cheese, we get massive concentrations of fat and salt, which our highly evolved brains absolutely love.Woah. Morphine-like compounds come from cheese. This gives new meaning to the term food coma. And since morphine is an opioid, and heroin is an opioid,ipso ergo pseudo, cheese is as bad as heroin.But clearly this is not the case. Lives arent completely ruined by excess cheese consumption; nobody sells the sheets off his bed for an ounce of Gruyere. So whatsYour brain is built for cheeseIt turns out that the human brainevolvedto really, really, really enjoy fat, especially when combined with salt. Fat is a calorie-dense substance, which makes it attractive to a hunter-gatherer type always in need of efficient energy sources. In cheese, we get massive concentrations of fat and salt, which our highly evolved brains continue to love. Combine this with the opioid-like casomorphins, and cheese suddenly goes from very delicious to obscenely tempting.Of course, part of what makes cheese so attractive -- its fat and salt -- is also what sets it apart from real drugs. You don't get any nutrients when you're shooting up or snorting lines. Quite the opposite: Many drugs render nutrition impossible or irrelevant.Its not your fault if you struggle with excess cheese consumption.So, as is obvious to anyone who's eaten the stuff, cheese isn'tactuallycrack. Which begs the question: why should you care'How to live with cheeseYou should care because, as with any substance (controlled or otherwise), the dose makes the poison. The USDA still recommends dairy as part of theMyPlate program, which replaced the Food Pyramid you grew up with. While its not like eating cheese will destroy your life on the order of hard drugs, MyPlate suggests a measly ounce and a half per day of the good stuff. So the fact that cheese has addictive qualities becomes problematic, given those high salt and fat levels; too much of either (or both)can causehealth problemsdown the line.But dont sweat it if you occasionally binge. Youre now armed with the knowledge that its not your fault if you struggle with excess cheese consumption. You have a sickness. Youre a cheese addict.Sign up herefor our daily Thrillist email, and get your fix of the best in food/drink/fun.Anthony Schneck is the health editor at Thrillist and has been cheese free for [1] day. Follow him:@AnthonySchneck.Join the conversation about this storyNOW WATCH: These 300,000 bats consume 2.5 billion insects every night
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