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I tried the startup that wants to replace your lunch with futuristic nutrition 'squares' 'and they actually tasted good

Published by Business Insider on Wed, 18 Nov 2015


If you are intrigued by the idea of an efficient, quantified meal, but are a bit weirded out by drinkingSoylent, you might findMealsquaresmore palatable.Mealsquares is a "beta" stage startup that bills itself as a "solid, whole-food Soylent alternative."But wait, a food version of Soylent, you ask. Wouldn't that just be regular food'Sort of.The answer lies in what meal-replacement products like Soylent or Ambronite are actually giving you. For fans of Soylent, it doesn't fundamentally matter that it'sdrinkable, or that ittastes a certain way. Thepromise is that it gives you regimented, cheap, healthy, and easily consumable "food."It's nutrition you don't have to think about, and that doesn't interfere with your day. And okay, it doesn't taste as good as filet mignon, but that's not the point.Mealsquares is going for that same promise. Instead of a shake, Mealsquares come in small, dense cakes that look a bit like banana bread. Each square is 400 calories, with a carefully-selected mixture of ingredients meant to give you a balanced meal free of "wheat, soy, corn, peanuts, high fructose corn syrup, artificial preservatives, and flavoring agents."A pack of 30 Mealsquares currently costs $90, so three dollars a square.I tried eating Mealsquares for lunch for a few days, and here is what the experience was like:The Mealsquares come wrapped in plastic. You can't smell anything, which makes sense given the seal has to be tight enough for them to last 2+ weeks at room temperature or 2+ months in the refrigerator.This is how big they are next to an iPhone 5S.I ripped open the the package, and could immediately feel how solid the "square" was.See the rest of the story at Business Insider
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