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Sabeanat introduces new margarine product

Published by Guardian on Sat, 23 Apr 2011


AS a vehicle for achieving its mission of tackling food security challenges, Sabeanat Nigeria Limited, recently unveiled a new brand of margarine product to satisfy family, cooking and baking needs.According to Managing Director, Sabeanat Nigeria Limited, Sam Oburoh, Moore margarine, as it is called, is a premium margarine that came about through the companys commitment to the introduction of a product that satisfies both family needs in terms of nutrition besides beiing a  delicious sources of fat and baking needs.Oburoh, while addressing the media during the official product launch, explained that, as core believers in the principle of leadership through partnership and alliance to achieve corporate objective, the company painstakingly and deliberately went for a partnership with Remia CV, Holland, an international brand that has been in the market since 1925 with numerous global awards to enable it provide quality margarine to Nigerians.The product has been in the market for the last one year.  Ands we believe our plans to expand to other parts of the continent is a long term one.  We have had challenges of producing margarine in the country today, the road network, power and taxation issues are all issues we are presently experiencing. He added.Oburoh further explained that, following the Sabeanats introduction of Moore Margarine, to the market at various levels such as trade fairs and research and research marketing, the company was now bold to say that, our product is right for the market and here to stay.We shall devote out energies to gain proper consumers insight and then evolve strategies that will meet every aspect of the consumer needs.Sabeanat Nigeria limited is a company that began in 1992 with a mission of providing quality food for all.  Our mission is derived from our desire to respond to the question of food security in Nigeria.It is common knowledge that Nigeria as a country with her teaming population estimated at over 140 million, hence we at Sabeanat Nigeria limited, have remained focused on our mission and today we are proud to introduce Moore margarine as a vehicle to actualize our mission. Oburoh added.
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