How Will Growth In The Chinese Online Advertising Market Impact Sina

Online advertising comprises for nearly 30% of our valuation for Sina . Hence, the company will significantly benefit from rapid growth in the Chinese Internet advertising market, which is forecast to rise at over 28% annually during the 2014-2018 period to reach $65.6 billion. Solid growth in mobile ad revenues, which could reach $34.4 billion by 2018 (according to iResearch) will fuel majority of the growth in this market. However, Sina's market share in the overall advertising market could see some decline over the coming years, owing to continued challenges in the Portal business.
Click here to read full news..