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Why Is Nokia Entering The Virtual Reality Space

Published by Forbes on Tue, 08 Dec 2015


In July 2015, Nokia revealed its plans to enter the virtual reality market by launching the world's first real time professional production equipment to make immersive games, movies and TV. The first launch in this portfolio of media equipment was a virtual reality camera called Ozo, which made its Hollywood debut in November 2015, priced at $60,000. While Nokia's 360-degree camera is the first product in this category, other companies such as Bubl, Go Pro and Matterport are planning to release similar products next year, according to Tim Merel managing director of Digi Capital. Nokia's timing gives it a first mover's advantage in the VR (virtual reality) content space, where we believe there is tremendous growth potential.
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