ACCESS Bank Plc, on Wednesday, launched Nigeria's first fun-filled interactive financial literacy campaign for kids, parents and educators in a strategic partnership with Nickelodeon a global family entertainment brand.The campaign tagged: 'Access Early Savers Financial Literacy for Kids' is Nigeria's first financial literacy campaign targeted at kids between four and nine years old and a demonstration of the bank's commitment to the activation of its financial inclusion strategy which seeks to cater for the unbanked in the society.The campaign is developed to educate kids on the basics of finance. Specifically, it will leverage a multidimensional approach in teaching the principles and value of money to the young children thereby inculcating strong virtues of hard work, honesty and diligence as well as the habits of savings.This is coming on the heels of the successful introduction of the Access Early Savers Account, an innovative banking product for children aged 18 and below. The product is the latest addition to Access Bank's growing bouquet of financial solutions and the first children-focused product by the Bank.Access Early Savers Account is designed to simplify banking by making it fun and adding enduring benefits (financial literacy) as a feature of the account for children, parents and guardians.The product is a novelty, in that it avails children the liberty of being financially empowered, thereby giving a greater chance of securing their future. This was developed to follow the child through the life cycle.The Group Deputy Managing Director of Access Bank Plc, Herbert Wigwe, said: 'The core component of the campaign is a series of interactive lessons conceived by Access bank, and designed by Nickelodeon with input from education experts in South Africa, United Kingdom and Nigeria, which explore financial topics in an engaging and age-appropriate way, covering subjects such as; The Value and History of Money, Money Around the World, Earning, Saving, Spending and Sharing.'According to Herbert, the initiative was part of Access Bank's contribution to the development of a sustainable Nigerian society/economy by educating young children about finance with a view to empowering them make sound money-related decisions as they grow up.With this exposure to basic financial principles, the target public will impact the Nigerian economy positively.The campaign launch, which has attracted high profile audience from all walks of life also had Mrs. Abimbola Fashola, the First Lady of Lagos State, as the special guest of honour.In her words: 'I want to commend this noble initiative by Access Bank and Nickelodeon, which seeks to promote financial knowledge amongst our children from an early stage and teach them a healthy respect for the value of money, and encourage them to make sensible provision for their future.
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