Tesla rival Faraday Future has a wickedly clever logo ' but it's a little derivative

Faraday Future, Tesla's newest and biggest rival in the auto industry, just unveiled its all-electric race car in Las Vegas.Known as the FFZERO1, the car has some pretty impressive specs: It's got 1,000 horsepower, a 0-60 time of just three seconds, and it can reach a top speed of 200 miles per hour.Whilesome have criticized the FFZERO1 (which is still just a concept) as overhyped, it certainly has acleverlogo.Also, the @faradayfuture logo is genius. #ffzero1 #ces2016 https://t.co/tuhfn7ojET pic.twitter.com/qJbcjak97C' Josh Rubin (@joshrubin) January 5, 2016I will say this. The #FaradayFuture logo is fiendishly clever. pic.twitter.com/nSYxeDSUSJ' Rick Muoz (@rickmunoz) January 5, 2016The logo itself is made up of eight lines that form a tilted double-F, to represent Faraday Future, and an upward-facing arrow.I can't help but agree with one of the commenters on Josh Rubin's tweet ' the logo looks like a fish.In particular, it reminds me of the fish found in the old-school lateral thinking puzzle in which you're tasked with moving just three matchsticks to make the fish swim in a different direction."It is a bit derivative of the Police's album Ghost in the Machine," says graphic artist and designer Debbie Millman, head of the branding department at the School of Visual Arts and author of "Brand Thinking and Other Noble Pursuits."Each figure is meant to represent the heads of the three band members. (Note Sting's spiky hair in the middle.)"If they hadn't been so clever first, or FF had been designed 25 years ago,I'd likely have given the logo a two thumbs up," she adds.Millman can't help but see a fish or a flyin the design, andisn't all that impressed with the arrow's allusions to speed (its aerodynamic shape) and technology (its pixelated design)."While I can sort of understand the metaphorical associations," she says, "it doesn't quite feel magical enough to represent what seems like a truly enchanting automobile."Join the conversation about this storyNOW WATCH: Tesla's rival just unveiled its first car 'and it looks like a futuristic Batmobile
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