Calypso fetes customers at Easter

IT was glitz, glamour and fun at Lagos Bar Beach on Ahmadu Bello Way, Victoria Island area as Calypso, a premium liquor thrilled picnickers during the Easter celebration.The crowd of fun seekers had gathered as early as 12p.m to savour the beach party organised by Calypso.Picnickers at the beach were thrilled by local artistes recruited to add colour and grandeur to the fun and they were presented with gift items for their performance and patronage.In a statement, Calypso Brand Manager, Dorcas Olumide said the brand decided to organise the beach party as a way of identifying with its target audience at a season like Easter.According to her, Calypso is a brand committed to the promotion of fun and entertainment, adding that, being on ground with the beach party on Easter Sunday is our own way of connecting with consumers to promote fun and entertainment.Calypso always indentifies and connects with its target audience. We do this as a corporate social responsibility so that our consumers can enjoy maximum fun at Easter, she stated.Since Calypso was re-launched into the Nigeria market in 2009 by Grand Oak Nigeria Limited, it has remained a market leader in the coconut liquor market as it has always engaged target audience with pro-active brand building initiative.
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