First Bank Sponsors Short-form Series On CNN

FIRST Bank of Nigeria (FBN) Plc has announced its sponsorship of From Passion to Portfolio, a new series of short-form films on CNN International that will focus on individuals whose hobbies have evolved into profitable investments.The series, which will appear in commercial airtime on CNN International, follows a wide variety of people from across the globe, examining how their commitment and drive in doing what they truly love have helped them achieve business success.Folake Ani-Mumuney, Head of Marketing and Corporate Communications at First Bank of Nigeria Plc, said 'the series aptly captures how everyday people can produce business solutions that transcend borders through sheer enterprise and passion for what they love doing. FirstBank aims to promote the spirit of entrepreneurship across the globe, and we are delighted to be associated with CNN International's From Passion to Portfolio series.'The bank will sponsor the entire series alongside a rotator campaign across EMEA and Asia on CNN. Online, the bank will have banners and video on CNN.com's international edition, as well as on CNNMoney.com.Every month, CNN will examine the backgrounds of these individuals and discover what drove them to turn their hobbies into business ventures. Using first hand accounts, the series will also explore how their lifestyle choices have impacted on their professional lives.Jennifer Cheug, a Harvard graduate who left the 100 hour working week of an investment banker to open a dessert shop and now runs a successful chain of shops across Hong Kong, features in the first programme.Reme Al-Saiegh, Vice President at CNN International, said: 'From Passion to Portfolio will be a fast-paced look at intriguing businesses and the passionate, entrepreneurial people behind them. We're delighted that First Bank has chosen CNN and the Passion to Portfolio series to connect to an international audience.
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