Boosting consumers' right of choice with Aycee products

TO create awareness for its chain of products, Aycee Nigeria Limited recently had a launch in Lagos where it showcased to the public the different categories of products on its stable.The Managing Director of the company, Amechi Umeh, gave a brief on each of the products, their content make-up, their strength, why they are good products for the Nigerian market.He said that most of the products being pushed into the market by his company were guided by a vision of offering quality household products that are affordable and available.He said this was because the company was built on the culture that craves perfection and getting the best at every trial.Four categories of products were unveiled - Fruiser, L'evinia, Clorox and Pureen. Fruiser has over a hundred-product range. They include perfumed Talcum powder, hand and body lotion, shampoo, and shower gel among others.L'evinia is a range of fragrances and toiletries for young, sophisticated and elegant females. Clorox is formulated as a reliable domestic laundry aid, stain remover, deodorizer and disinfectant.Pureen range caters for babies and nursing mothers.To ensure that its customers enjoyed top quality products in any part of the country, Umeh disclosed that strategies had been deployed to take its products to remote parts of the country. He also said that the company would keep monitoring the market to alert the consumers and regulators about adulterated version of its products.Aycee Limited is a brand development and marketing company that enjoys making strategic alliances with manufacturers and organisations in the household and personal care industry.
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