Vision 20:2020: NPC appoints Verdant as marketing communications partner

The National Planning Commission (NPC) has appointed Verdant Zeal Marketing Communications Limited as the marketing communications agency that would work with the commission at effectively communicating the vision, aim and expected role of all stakeholders at the actualisation of Nigerias Vision 20:2020.The company emerged as the agency with the preferred communications strategy and action plan for the Vision 20:2020 awareness campaign, after a three-stage intensely pitched process, involving the nations top marketing communications agencies.Speaking after the contract signing ceremony in Abuja, the Minister of National Planning who is also the Deputy Chairman, National Planning Commission, Dr. Shamsuddeen Usman, noted that the pivotal role of excellent communication is pivotal to the success of the entire project, hence the need for the rigorous selection process.The task of launching the country to a path of sustainable economic growth and development is not one that can be achieved on a platter of gold, but on a carefully thought-out strategic planning process and implementation mechanism. Thus, the process of selecting parties that would be involved in delivering such a huge mandate must be thorough and unbiased.Communication plays a major role throughout the lifespan of the project because the success or failure of the whole project could be greatly determined by how well all stakeholders are made to understand, embrace and support the vision, he added.The Secretary, National Planning Commission, Prof. Sylvester Monye, added that the selection of Verdant Zeal as the Commissions preferred communications partner on the project was indeed a challenging task as most of the participating agencies at the pitch made good presentations.
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