At Arby's, You Can Eat Something They Call 'Ocean Meat

How does the term ocean meat make you feel' For many of us, the answer is deeply unsettled and filled with a sense of inexplicable dread. But it certainly gets our attention, which is probably why Arbys uses it in its advertising. ARBYS EXEC: So I hear u have a new sandwich idea'ADVERTISING GUY: Yes, it's...*blanks on the word fish* It's uhh... pic.twitter.com/unBMnhBg8K pat tobin (@tastefactory) March 28, 2016 The international sandwich chain has been using the phrase in ads since at least January 2015. However, the Internet started taking special note of the term this week, fueled by the publication of a Deadspin article poking fun at how oddly vague the phrase sounds. For the record, theres no actual Arbys menu item called ocean meat. The phrase only appears in Arbys ads, presumably as a reference to the restaurants tagline, We Have The Meats. And while the phrase ocean meat is technically an accurate way to describe fish, people seem to find the phrase a little off-putting. Good to see Arby's taking the shruggie approach to naming sandwich fillings. #OceanMeat Tyler Dukes (@mtdukes) March 29, 2016 Arby's meeting:"So it's fish'""Legally' No" pic.twitter.com/Qp8M3i3WHd Kyle Ayers (@kyleayers) March 29, 2016 Would you eat a burger made out of land meat' #OceanMeat We all know its penguin. pic.twitter.com/fD08xa0R5s Michael Roecklein (@mikeroecklein) March 29, 2016 I've been an #oceanmeat truther for 9 days. Daniel Ralston (@danielralston) March 28, 2016 Arbys hasnt responded to a request for comment. Also on HuffPost: -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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